In a global effort to raise awareness on breast cancer, October has been designated as Breast Cancer Awareness Month. During this month, people worldwide show their support for everyone affected by breast cancer. The objective is to raise awareness on breast cancer – which despite progresses is still an area deserving the highest attention – and to advance advocacy with patients, families, the breast cancer community on the impact of breast cancer on society.
As a multi-stakeholder initiative, TBCT comprises representatives of policymakers, professional and patient organisations as well as companies deeply committed to place the need of people with breast cancer at the heart of Europe. TBCT is committed to raise awareness on the need for better quality of care through policy change at EU and national level, with the objective to support cancer patients, survivors, their families, and carers, and society.
On the occasion of Breast Cancer Awareness month, the Transforming Breast Cancer Together (TBCT) initiative is launching a Call to Action on Quality of Care, hosting an event in the European Parliament on the 12 October. The event will be hosted by MEP Frances Fitzgerald, Chair of TBCT, and aims to welcome policymakers and key stakeholders focusing on oncology, specifically breast cancer.
In the panel, we will also welcome Marzia Zambon/Europa Donna, Adela Maghear/European Cancer Patient Coalition, Dr. Françoise Meunier/ European Cancer Patient Coalition, and Ivana Cattaneo/Novartis.
Despite good progress with successful and effective screening and treatments, breast cancer remains a serious threat to European society as is one of the most common cancers in the EU. In women, breast cancer accounts for 1 in 4 cancer cases and 1 in 6 cancer deaths.1While screening and treatments have improved, breast cancer remains a serious threat to individuals, families, and society. With its Call to Action, TBCT aims to shed the light on the criticality of ensuring that those affected by breast cancer can access safe and quality procedures throughout the care pathway, from early diagnosis through treatment.
Due to limited availability in the meeting room, in-person attendance will be confirmed.